Free Native Son Essays: Bigger :: Native Son Essays

Local Son: Bigger  In his most renowned novel, Native Sun, Richard Wright effectively creates three significant topics: Racism, savagery as an individual need, and social treachery. He has caught the ground-breaking feelings and enduring, the dissatisfactions and desires, the eagerness and delirium, of all the Greater Thomas' in this grippingly emotional novel.   â â â Wright shows to us, through Bigger Thomas, how awful things were for the dark race. He tells how Bigger was brought up in an oneâ ªroom loft, living with his family and rodents. The lease was high, and his mom was scarcely ready to pay it. Greater's instruction like most blacks around then , didn't surpass the eighth grade. Without the assistance of the Relief Agency, Bigger and his family might not have had the option to keep up any longer monetarily. Greater had no cash, aside from the extra change his mom gives him, so he would typically simply hang out at the pool lobby, which was operating at a profit area, or southside.   â â â Bigger used to pull little employments with his companions, however every one of them counting Bigger needed to pull off a difficult task, by ransacking Blum's store. They were apprehensive however, of getting captured for looting a white man. They realize the police couldn't care less about blacks, and would most likely blame them for a lot more violations. Fortunately for Bigger, however, the Relief Agency found him work with the Daltons. At the point when Bigger went to the Daltons house for the first time, he brought his firearm, since it caused him to feel equivalent to the white individuals.   â â â When Bigger got to the Daltons house, he didn't realize whether to enter the house by the front or secondary passage. He searches for a path to the back, and understands the main route in is through the front entryway. As he rang the doorbell, he felt extremely upset. Also, when he began conversing with Mr. Dalton, Mr. Dalton gets some information about his past violations, which made Bigger feel forced. At that point Mary Dalton strolled in and inquired as to whether he was in a association, in the event that he thought about socialism, and afterward still more inquiries, until her father at long last requested that her leave the room. Greater was anxious about the possibility that that this little imp would get him to lose his employment. At that point he met Peggy, a servant, Who asks Bigger every one of these inquiries, similar to he could get what Free Native Son Essays: Bigger :: Native Son Essays Local Son: Bigger  In his most celebrated novel, Native Sun, Richard Wright effectively creates three significant subjects: Racism, viciousness as an individual need, and social unfairness. He has caught the amazing feelings and enduring, the disappointments and desires, the eagerness and madness, of all the Greater Thomas' in this grippingly sensational novel.   â â â Wright shows to us, through Bigger Thomas, how awful things were for the dark race. He tells how Bigger was brought up in an oneâ ªroom loft, living with his family and rodents. The lease was extremely high, and his mom was scarcely ready to pay it. Greater's training like most blacks around then , didn't surpass the eighth grade. Without the assistance of the Relief Agency, Bigger and his family might not have had the option to keep up any longer monetarily. Greater had no cash, with the exception of the extra change his mom gives him, so he would normally simply hang out at the pool corridor, which was operating at a profit locale, or southside.   â â â Bigger used to pull little occupations with his companions, however every one of them counting Bigger needed to pull off a challenging task, by looting Blum's store. They were apprehensive however, of getting captured for ransacking a white man. They realize the police couldn't care less about blacks, and would likely blame them for a lot more wrongdoings. Fortunately for Bigger, however, the Relief Agency found him an occupation with the Daltons. At the point when Bigger went to the Daltons house for the first time, he brought his firearm, since it caused him to feel equivalent to the white individuals.   â â â When Bigger got to the Daltons house, he didn't realize whether to enter the house by the front or indirect access. He searches for a path to the back, and understands the main path in is through the front entryway. As he rang the doorbell, he felt upset. What's more, when he began conversing with Mr. Dalton, Mr. Dalton gets some information about his past wrongdoings, which made Bigger feel compelled. At that point Mary Dalton strolled in and inquired as to whether he was in a association, on the off chance that he thought about socialism, and afterward still more inquiries, until her father at long last requested that her leave the room. Greater was anxious about the possibility that that this little imp would get him to lose his employment. At that point he met Peggy, a house cleaner, Who asks Bigger every one of these inquiries, similar to he could get what

Process Essay †How to Name a Cow -- Process Essays

Procedure Essay †How to Name a Cow Naming your dairy animals may not be a simple assignment. While some case to be knowledgeable in ox-like classification, some first-time bovine proprietors are most certainly not. The facts may prove that dairy cattle ought not be named in light of the fact that a developing connection to your cow may prevent monetary gainâ€if you intend to eat your cow, don’t name it. Most dairy animals sweethearts need not stress over any of this. Their dairy animals have become welcome family pets. They have put down their steak blades and chose to feast with them, not on them. Such compliant creatures have now become a piece of the family, and possessing however a couple of bovines has facilitated the issue of naming a huge crowd of dairy cattle. I once knew a family in Loma Rica that attempted to name all their numerous dairy animals. They couldn’t monitor them, and the family got mean, severe individuals. Bovines are simply excessively damn hard to recognize from one another when they are in huge gatherings, and you outright come up short on names. Dairy animals experts ordinarily start with a couple of bovines and are in this way ready to identify with their cows on an increasingly close to home level. Connect with your cow. Invest quality energy with it. Become more acquainted with it as it becomes acquainted with you. Both you and your cow have particular qualities that recognize both of you from others. That should have a major influence in the naming procedure, and investing energy with your creature makes a superior bond and offers understanding to a legitimate name for the animal. I may like an unusual name like Sink, Horse, or Unhalangami, contingent upon the character of my bovine. Someone else may like a progressively customary name like Daisy or Buttercup. Have a go at naming your cow-like after a conspicuous trademark or physical element. On the off chance that your dairy animals is a rich earthy colored shading, na... ...ter, Rolling Pin, Dinner Jacket, Vendetta, and Alaska. You can get some extremely incredible names by utilizing this method, however it might take a few attempts. Attempt other reference books for variety. An elective methodology: Instead of names, give your bovines words. Paint a word or expression on each cow. (Nontoxic cold-cream-based finger paint functions admirably for this.) As your bovines mastermind themselves in a field, in a kind of fluxus custom, they make a sly sort of discovered verse. Your cows can be your specialty. All things considered, investigate your potential outcomes; milk your sources. On the off chance that you are strict, supplicate, and request direction. Ask your companions. Ask your grandma. (On the off chance that you ask me, I would name my bovine Heimlich. At that point I could have Heimlich excrement!) Most of all, be inventive. Don’t stress, in light of the fact that with these pointers, naming your dairy animals will be fun, simple, and fulfilling.

Irritability and Other Mood Symptoms in Bipolar Depression

Irritability and Other Mood Symptoms in Bipolar Depression Bipolar Disorder Symptoms Depression Print 6 Unusual Symptoms of Bipolar Depression How to recognize extreme emotions common to the condition. By Marcia Purse Marcia Purse is a mental health writer and bipolar disorder advocate who brings strong research skills and personal experiences to her writing. Learn about our editorial policy Marcia Purse Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on February 13, 2020 asiseeit/Getty Images More in Bipolar Disorder Symptoms Depression Mania and Hypomania Diagnosis Treatment In This Article Table of Contents Expand Irritability Anger Worry and Anxiety Pessimism Self-Criticism Indifference View All Back To Top Bipolar disorder is a complex mental illness characterized by periods of depression alternating with mania or hypomania (inability to sleep, taking on too much work or responsibility, talking rapidly, grandiosity, and other symptoms). Sadness and lack of pleasure (dysthymia) are two of the most common manifestations of depression in bipolar disorder, but they arent the only ones. When they reach extreme levels, there are six other emotions that can indicate the condition. If these feelings progress from reasonable responses to over-the-top reactions, it can be a sign that theres cause for concern. If you or someone you love has bipolar disorder, its important that you learn to recognize how these six emotions can be transformed by the condition. Irritability Everyone gets cranky occasionallyâ€"and often with good reason. The list of stressors that can cause a persons mood to take a nosedive is endless: for example, a bad headache, a sleepless night, or an unexpected bill. When to be concerned: Garden-variety irritability can be a sign of bipolar depression if a relatively little thing such as a minor interruption explodes into a major annoyance for no obvious reason. In other words, the response is out of proportion to what appears to be the trigger. Depression can also cause persistent irritability that lasts for days or weeks at a time. Can Depression Turn Into Bipolar Disorder? Anger Anger is a natural (and frequently reasonable) response to situations encountered in day-to-day life. For example, you may feel angry when a coworker is blatantly unfair or disrespectful. Anger also can be viewed as irritability thats been pushed to the limit. When to be concerned: When anger is a symptom of bipolar depression, a person may seem to explode over a situation or event that would otherwise be considered a mild irritation. They may even become angry in the absence of an external trigger. Someone exhibiting anger as a symptom of bipolar depression may seem (or even say that they feel) angry for no reason. Feelings of anger may seem to erupt out of nowhere. However, they may have been brooding for some time; only coming to a head after reaching a tipping point, which may have been a seemingly harmless trigger. If you or a loved one is experiencing persistent anger or anger that is frightening or escalates to violence, its time to reach out for help from your doctor or therapist. How Anger Management Works Worry and Anxiety As with anger, there are many situations in which its natural to feel anxious or worried. Under normal circumstances, these emotions disappear once the cause for concern is resolved. When these emotions dont get better or get worse, it may be a sign someone is dealing with a mental illness. When to be concerned: Worry that feels incessant or out of control (or out of proportion) can be a symptom of depression. Someone dealing with depression or an anxiety disorder may worry excessively about common everyday issues. For example, someone might perseverate on concerns like: Do I have enough sleeping pills? What will we have for dinner? Did I put gas in the car? A person with bipolar disorder may also express depression with extreme anxiety in response to the routine aspects of everyday life. For example, they might obsess about household tasks or their commute to work. Thoughts such as I have to call the plumberâ€"but what if he cant come today? or Id better leave early for my appointment in case the traffic is bad, could stem from underlying anxiety and depression. To complicate the symptom further, anxiety can also make someone indecisive. They may enter into a cycle of thinking about what they need to accomplish but finding it difficult to commit to a solution. Some people with bipolar depression experience generalized anxiety. This type of anxiety can be accompanied by racing thoughts; a common symptom of manic/hypomanic episodes. Normal Anxiety vs. Anxiety Disorders Pessimism Even the most optimistic person you know likely doesnt have a glass half full attitude all the time. There are times when negativity or a pessimistic point of view is clearly warranted. The disappointment of a rainy forecast for a picnic youd planned would likely spur some negative feelingsâ€"or at the very least, palpable disappointment. When to be concerned: With depressive pessimism, the negativity a person experiences is exaggerated compared to the reality of the situation. In fact, pessimistic thinking often precedes any specific event. A person may simply think: Its going to be another bad day. The negative viewpoint may not be limited to a persons external perception of the world; it can also be turned inward onto themselves. Someone who is depressed might think thoughts like, No one likes me. This negativity may also pervade a persons self-concept or sense of their abilities. For instance, they may look at a Help Wanted ad and think: Theres no point in applying for that jobâ€"I would never get it. When someone is depressed their perspective on how the world is, as well as who they are, is impaired by negative, often critical, patterns of thought. They may not be able to see (let alone feel) that they have good things in life to look forward to, that people who know them like and care about them, and that they are a capable person who has much to offer. Low Self-Esteem and Depression Self-Criticism Being able to honestly recognize and address your flaws is an important aspect of growth, but you dont necessarily need to be hard on yourself to be effective. You can be critical of your own behaviors while at the same time practicing compassion for yourself. All humans have flaws. Every person you know has their own old habits or unhelpful patterns of thinking that affect their ability to form healthy relationships, succeed in their career, or take care of their health. Recognizing how you might be getting in your own way is key to clearing the path so you can move forward. When to be concerned: If you view the areas where you need to work on yourself in an overly critical, even cruel, way rather than with compassion, it may be a sign that youre depressed. Its not uncommon for people with depression, anxiety, and other mental illnesses to focus on their flaws, which often become magnified. They may begin to find flaws that arent really there. The critical self-talk someone with depression uses can reflect this internal critic: the thought I look tired today becomes Im ugly. The realization I made a slight miscalculation in my budget becomes Im an idiot with numbers. A simple (and easily corrected) mistake may propel someone into a deluge of self-destructive thoughts. I forgot to feed the cat becomes Im a bad pet owner, irresponsible, and a worthless person. If you frequently berate yourself this way, it may be depression talking rather than realistic self-criticism. Likewise, if youre grappling with deep feelings of guilt (taking the blame for situations that arent your faultâ€"or anyone elses for that matter) it may be a sign of underlying, perhaps even severe, depression. Indifference Simply put, indifference is not caring one way or the other. By that definition alone, indifference may not sound like a good feeling to have. Indifference certainly can cause problems, both in personal and professional relationships, as well as our relationship to the world around us. For example, being indifferent to the suffering of others compromises empathy. Not caring about the outcome of a certain situation, or being apathetic, is often an indication that weve lost motivation. However, it can be very useful in situations when its necessary to push through without getting caught up in what others think or becoming distracted by your own feelings. Sometimes being indifferent is fairly benign: for instance, when a friend asks you where you want to have lunch, you may find you dont have a preference and would be content with any of the options. When to be concerned: When indifference leads to inaction, it could indicate youre dealing with depression. If you notice that the laundry has piled up, you havent paid the bills â€"but you just dont care, this can be a sign that your level of indifference is creating problems in your life. Its important for you and your loved ones to know that in these instances, its not that you dont careâ€"you cant care because of the shell of indifference created by depression. You may notice your indifference affecting your relationships. For example, a friend may come to you with a problem and rather than feeling engaged and compassionate toward them, you might find yourself sitting there silently or perhaps offering polite noises of agreement. Mostly, you just feel detached. The various symptoms of bipolar depression can be challenging to identify, but the more you understand them the easier for you (and those around you) to recognize your patterns. Having an accurate diagnosis, support from a team of medical and mental health care professionals, and treatment thats effective for you will help you effectively manage your symptoms. Learning to cope with any mental illness, including bipolar disorder, takes time. Keep in mind that its a processâ€"and one that you dont have to go through alone. Coping With Bipolar Disorder

The Handmaids Tale By Margaret Atwood Unorthodoxy - 849 Words

To be unorthodox one must have bravery, skill, and valor. Straying away from what is expected of oneself is not an easy task, and in The Handmaids Tale by Margaret Atwood unorthodoxy is seen in every turn of the page. In The Handmaids Tale the most unorthodox character is Moira because she shows unorthodoxy in her early days, in her days as a handmaid in Gillead, and in her final days working at Jezebels. Moira shows the vast difficulty of being eccentric in a strictly orthodox society. Moira has been an unorthodox woman her whole life. She has always been a fighter and a strong leader. She is openly lesbian in her pre-Gilleadean days, which shows her tenacious and proud personality. Moira and Offred were friends before Gillead took control. Moira is close with Offred’s family; however, the novel never mentions that Offred knows Moira’s family very well. Moira and Offred were an unstoppable team before their lives changed forever when they were forced away from their previous lives and identities. Moira isn’t only a rebellious woman; she also is a voice of reason for many people including Offred and Janine. Offred even says in the novel, â€Å"Moira was more logical than [she was]† (Atwood 171). As Moira’s life continues it becomes harder for her to stay true to her nonconformist values. Once Moira is forced into Gilleadean society, she has two rebellious attempts of escaping her ghastly life as a Handmaid. Her first attempt of es cape is when she tries to get scurvy by notShow MoreRelatedThe Handmaid s Tale Essay1404 Words   |  6 PagesMr. Blythe Eng 406-3 April 27th 2015 the handmaid s tale essay Can human live without love? The answer is evidently no. Love can be defined as: the most spectacular, indescribable, deep euphoric feeling for someone. Margaret Atwood, the author of the outstanding dystopian fiction the handmaid s tale (1985) had once said: nobody dies from lack of sex. It s lack of love we die from.† In this novel, Atwood specifically depicts a society where relationships have been altered

The Romantic City of Venice Essay - 1041 Words

Venezia, known as Venice to the American, is one of the most unusual and romantic places in the world today. There you hear no car horns, alarms, or even squeaking brakes. There is just peace and quiet with a slight hum of the motor boats zooming by. You can be walking across a bridge where there are two lovers kissing and keep walking to the other side of the area and look back and they are still kissing. There is nothing to interrupt them, not even the slightest care in the world. It is a maze. Around one corner you could run right into the Grand Canal where you can hitch a ride on one of the famous gondolas, or around the next corner you might come to a famous square like the Piazza San Marco where the cobbled ground is covered in†¦show more content†¦They are a dirty marble color and have statues or other kinds of art lining the tops of their buildings. If you follow one of the 150 canals or even go down one of the calis, or alleyways, you will come to a square with some of the best pizzerias in all of Italy. Go into one of the mask shops and be blown away by the abundance and variety of hand crafted, famous masks, so famous that even stars like Tom Cruise have worn them in their movies. In all of the major tourist attractions in Venice you can buy seed to feed the pigeons who are running or scooping overhead, acting like they are starving. You can just throw the seed down on the stone underneath you, and before you have time to duck, hundreds and thousands of birds whiz past your head with no more than a slight breeze that gives you chills as they land silently, gathering, but still listening for the next silent drop. Travel down another hidden alley and you can come to a small, almost private square with a stone platform on which a man is standing. He has a long cord that is tied on both ends to a stick. He slides the ends together and dips it into a bucket that is sitting close by. With the movement of a springing cheetah, he withdraws the stick from the bucket. He slowly moves the ends of string apart while gliding the stick through the air, and when they are far enough apart, a huge bubble starts to appear. As he brings the ends back together, the bubble detachesShow MoreRelatedThe Merchant of Venice as a Romantic Comedy - Critical Analysis1690 Words   |  7 Pagesto follow the Roman tradition of Petrarch and Boccacio. br brShakespeares early comedies were classical in spirit but the later ones were more emotional, fanciful and humorous. ‘The Merchant of Venice falls between there two categories. It leads the list of mature comedies; has more Romantic characteristics than classical. It is also one of the earliest productions of the middle period. In this play Shakespeare seems to have obtained the highest use of his powers as a playwright, his facultiesRead MoreArt: Comparison and Contrast of 19th Century Art Essay1175 Words   |  5 Pages there is a difference between their styles, their point of view, and the scenery. However there are similarities between the two paintings. The paintings that will be compared and contrasted are â€Å"Under the Birches, Evening† and â€Å"The Campo Santo, Venice.† The first painting, â€Å"Under the Birches, Evening†, is done by Pierre Etienne Theodore Rousseau. He was born on April 15, 1812 in Paris, France. His family saw that he had great potential in being an artist and since their business was profitingRead MorePortia and Bassanio in William Shakespeares The Merchant of Venice785 Words   |  4 PagesPortia and Bassanio in William Shakespeares The Merchant of Venice â€Å"The Merchant of Venice† is a Shakespearean play based on the themes of friendship, racial prejudice, deceptive appearances and love, of which the most romantic is the love between Portia and Bassanio. In contrast, the other two couples - Lorenzo and Jessica, Gratiano and Nerissa – exhibit playful or down-to-earth love. Portia is as faultless as one could imagine. She is blessed with beauty, heavenlyRead MoreMerchant of Venice - Plot Structure1714 Words   |  7 PagesMerchant of Venice is apparently fanciful but in reality exactingly structured./b/center br brThe Merchant of Venice is a fairy tale. There is no more reality in Shylocks bond and the Lord of Belmonts will than in Jack and the Beanstalk. brH. Granville-Barker, in Prefaces to Shakespeare. br brThis is one way of looking at the play, reading it or enjoying the performance. But it can be a contradiction to our actual feelings about this complex play. ‘The Merchant of Venice might appearRead More1.The Merchant of Venice as a Tragicomedy. 2. The justification of Shylocks actions in The Merchant of Venice. 3.The contrast between Belmont and Venice in The Merchant of Venice2296 Words   |  10 Pagestragicomedy Shakespeares The Merchant of Venice is a comedy with a difference. It was written almost certainly between 1596 1598. The play is classed as one of the 16 comedy plays but it is also a problem play due to the tragic elements woven throughout the intricate plot. The play concludes with a harmonious ending but all through the plot, reoccurring themes of sadness and tragedy are included. In terms of dramatic structure, The Merchant of Venice is undoubtedly a comedy. It follows theRead MoreVisit At St. Mark s Basilica1539 Words   |  7 Pagespillars, and the interior is floor-to-ceiling mosaics. There’s no fee to tour the main part of the basilica, and even booking an entry time online (so you don’t have to wait in the sometimes-long line out front) is free, so after you’ve wandered the city this should be your next stop. There are three smaller museums within the basilica which you’ll have to pay an entry to see; your budget and overall interest should dictate whether you visit all of them, but if you’re just going to pick one then byRead MoreAntisemitism in the Middle Ages1616 Words   |  7 Pagesperiods of time in Jewish history. Christianity’s view of other religions as inferior is portrayed in many well-known pieces of literature, including one of William Shakespeare’s most famous plays, The Merchant of Venice . Towering over Shakespeare’s romantic comedy The Merchant of Venice is the tragic figure of Shylock, a man who represents the treatment of the Jewish people in his time period. Before beginning to understand Shylock, it is vital to understand the historical and dramatic influencesRead MoreThe Two Worlds of Venice and Belmont Depicted in Shakespears The Merchant of Venice865 Words   |  4 PagesThe Two Worlds of Venice and Belmont Depicted in Shakespears The Merchant of Venice In The Merchant of Venice, Shakespeare explores two different yet similar worlds. The world of Venice and the world of Belmont. These two worlds have many differences and some similarities. For example, Venice is a completely different setting compared with Belmont. Also, the characters in Venice are different but also similar to the ones in Belmont. Furthermore, the society in VeniceisRead MoreCommon Features of a Shakespeare Comedy1745 Words   |  7 Pagesin sexual attraction and romantic love. * Mistaken identities: The plot is often driven by mistaken identity. Sometimes this is an intentional part of a villain’s plot, as in Much Ado About Nothing when Don John tricks Claudio into believing that his fiance has been unfaithful through mistaken identity. Characters also play scenes in disguise and it is not uncommon for female characters to disguise themselves as male characters, seen in Portia in the Merchant of venice. Shakespeare’s 17 comediesRead MoreThe Ambiguities Of Shakespeare s Shylock1110 Words   |  5 Pagescompany, John Barton, multiple productions of Merchant of Venice had several variations but they still stayed true to the ambiguities that Shakespeare installed in the play. If we look at the ambiguities of Portia, Antonio, Bassanio and Shylock, we will see that they all have both good and bad qualities. The first character we look at is Bassanio, on one hand he is the idealized lover, the person that is courting Portia, who is the romantic heroine; if we look at his motives we would see that is in

JanMar Case Study Case Analysis Free Essays

The US paint industry is divided into three broad segments: architectural coatings, original equipment manufacturing (OEM) coatings, and special-purpose lacquers. The paint industry is a maturing industry. In 2004, sales were estimated to be slightly over $16billion and an average growth of 1-2% per year. We will write a custom essay sample on JanMar Case Study Case Analysis or any similar topic only for you Order Now Architectural Paint Coatings Industry The industry estimates that architectural coatings and sundries (brushes, paint removers, thinners, etc. ) created sales of $12 billion in 2004. The architectural paint coatings segment is also considered to be projected between the 1-2% increase per year. The demand level for this segment is reflected by the level of home improvements and redecorating, the sales of new and existing homes, commercial and industrial construction. Competition Competition within this segment has been a result of slow sales growth and new governemtn regulations. The number of competitors has decreased by 40%; however, major competitors with low prices have come into place such as Sherwin-Williams and others who account for 60% of sales within the segment. They market paint under their own names as well as for private retailers. Architectural Sales Breakdown and Consumer Purchase Behavior About 50% of architectural sales are sold under private controlled brands such as Sears and Wal-Mart, 36% of sales are sold in specialty paint stores, and 14% are sold in hardware and lumberyards. There are three types of buyers of architectural paint which account for percent of total sales: â€Å"Do It Yourselfers† who account for 50%, professional painters who account for 25% and contractor/government sales who account for 25%. Home Improvement Research indicated that the â€Å"Do It Yourselfers† have increased the product line carried by retail outlets and spend on average $74. 0 per purchase on architectural paints and $12 on sundries. JanMar Coatings, Inc. Company JanMar, Inc. is a privately held corporation that produces and markets architectural paint under the JanMar brand name. They also sell sundries and operate OEM coatings. The company’s architectural coatings and product sales totaled to b e $12 million and $1. 14 million in net profit before taxes in 2004. Dollar sales have increased at 4% on average for year for the past decade. The company distributes in 200 independent paint sores, lumberyards, and hardware outlets. They service 50 counties in the Dallas Fort Worth Area and Non-Dallas Fort Worth Area. Of their outlet sales, 40% is based in the 11 counties within the Dallas-Fort Worth area while the remaining outlets are in the surrounded non-Dallas Forth Worth area. Of the industry findings, 70% of sales in the Dallas Fort Worth area are to professional painters who account for 25% total sales while 70% of sales in the Non Dallas Fort Worth area are to â€Å"Do it Yourselfers† who account for the 50% of total sales. (See exhibit 1. 1). JanMar Coatings, Inc. Company Current Situation. Competition has accelerated in recent years at the retail level and JanMar Coatings, Inc. is the highest priced paint in their service area. Therefore, JanMar, Inc. is in need of how and where to deploy corporate marketing efforts among the various architectural paint coatings markets in the southwest United States area in a cost effective way to increase market share, revenue, and awareness. Four Proposed Tactical Strategies Given by the Vice Presidents Among the four proposed tactical pans from the different vice presidents at JanMar Coatings, Inc. the solution to the problem is the Vice President of Sales strategy of increasing the sales force and here’s why: 1) Increasing the advertising budget through television could have a positive effect because of the current 25% awareness to consumers who purchase paint. However, research shows that consumers choose a store location before choosing the brand and 70% of the consumers reached through advertis ing are not buying paint. The advertising budget is already 3% of sales, so in 2004, the advertising budget was $360,000 which is reasonable for selling paint. To efficiently create awareness, JanMar would need to produce a cooperate ad with a retail outlet to get the buyer in the store. They would also need to increase sales by 8. 3% or $1 million to cover the cost of increase in advertising. (See appendix 1. 2). 2) To make a price cut of 20% would be unreasonable considering the costs of JanMar are unlikely to go down. Cutting price by 20% with the same variable costs would bring their contribution margin down to 19%. To get the same net contribution of $4. million using their current new contribution margin, they will have to generate $22,105,264. 16 in sales which is far above their past sales of $12 million and creating more volume to increase sales at this lower cost is not feasible which just one manufacturer in the Dallas Fort Worth area. (exhibit 1. 3) JanMar needs to focus not on cutting prices but positioning themselves differently from competitors as a superior quality and service company since they are a privately owned, focuse d just in the market of southwest United States. ) Increasing the sales force could have a positive effect if the sales representative is assigned to the non Dallas Fort Worth area since account penetration there is only 16% and focusing on the â€Å"Do it Yourselfers† because of the amount of sales they accumulate in that area. The amount of sales revenue needed to cover the cost of the one added sales representative of $60,000 base salary is $171,428. (See Appendix 1. 4) This amount of sales needed to incur this cost will be easy to achieve since the sales representative will be focusing on sales in the new area. ) JanMar has continuously controlled their 35% margin and costs even with added research and development. However, there are more competitors on the rise at big retail outlets such as Sears and Wal-Mart that the â€Å"Do it Yourselfers† will fall for if not guided properly. Therefore even though JanMar will be profitable if they keep everything the same as how it is with controlling costs and guarding the mar gin, they still cannot predict the future and there is growth within the marketing of 1-2%. Recommendation The problem that lies at hand is that there have only been five added accounts in the past five years. The account penetration in the Non-Dallas Forth Worth area is only 16%. With an added sales representative reaching out to the Non-Dallas Forth Worth area where half the sales and most the dealers already exist, they can focus solely on the retail account and â€Å"Do it Yourselfers† who contribute $6 billion to the total market sales per year of architectural products. (Appendix 1. 1) The sales representative will focus on the â€Å"Do it Yourselfers† in the non-Dallas Forth Worth area since they accumulate 70% of sales in that area as it is. We do not want to focus on the professional painters since 70% of our sales already comes from them in the Dallas Forth Worth area, and professional painters will chose our brand as it is because of the quality and knowledge and service of our representatives. We have to focus on reaching out to the â€Å"Do it Yourselfers† through retail accounts which is what the new sales representative will do. â€Å"Do It Yourselfers† 1) pick their project and product, 2) they gather information, 3) decide on the store, and 4) decide on the product they buy. So through a four step decision process of a â€Å"Do It Yourselfer† is where the sales representative will come into the picture to push them along to make the decision of choosing JanMar’s brand. Even if the sales representative made no new sales (which would not be the case if hired properly) and only was paid his salary, JanMar, Inc. still would still make $1,080,000 net profit before taxes which is smarter than implementing an added advertisement budget strategy, or cutting the price by 20%, or staying the same. It is better to have more people working in order to reach out to consumers and sell the product and brand. Sales representatives can truly connect to the â€Å"Do it Yourselfers† through their knowledge and passion; rather than just focusing solely on a mass advertising plan that wastes money reaching out to people not even needing paints or cutting the costs so low that it takes away from the superior quality aspect. Therefore, I suggest that you hire a new sales representative because this option will be the most cost effective way to increase market share, revenue, and awareness in the architectural paint coatings marketing in the Southwest United States. How to cite JanMar Case Study Case Analysis, Free Case study samples

Thesis of Study Books

Thesis Statement Immigrants and manual laborers are normally forced to work under poor conditions. The laborers are given harsh treatment in that they are not comfortable with the wage rates yet their job involves using a lot of energy. Though they keep reminding the people in control, there is little that is done to improve these conditions.Advertising We will write a custom essay sample on Thesis of Study Books specifically for you for only $16.05 $11/page Learn More This results to indulgence of rights activists who try to convince the ruling elite in improving the conditions of the workers. As explicatively detailed in the three novels (Germinal by Emile Zola, The Bomb by Frank Harris and the Nickel and Dimed: On (Not) Getting in America by Barbara Ehrenreich), these themes are eminently existent and thus need to be addressed. To begin with, most of the characters in the books are mistreated and given inhumane treatment. They are not allowed to indul ge in movements that are geared towards improving their working condition. On the contrary, the people are made to work in conditions that degrade human life and reduce the regard for human dignity. In Germinal by Emile Zola, Etienne is working in bad conditions but he is forced to work in such conditions since he has to make ends meet. This is the only work he has landed on in the new country, therefore, looking for a better work would be challenging. In the book, The Bomb by Frank Harris, there are many workers who have boycotted their work to ensure they are given better treatment and working conditions. Instead of acting on their grievances, police are deployed to control the striking crowds of people. Lastly, in the book, Nickel and Dimed: On (Not) Getting in America by Barbara Ehrenreich, the people who are working in the economy are given low wages. Though they are complaining, there is little that is done to make their life better. Moreover, the three books have a deep insig ht based on immigrants. Immigrants are a disadvantaged lot of peons in a country. To begin with, Etienne only lands to casual jobs in the country he has landed in. though he is a slender human being, he is not in a position to land to a white collar job. This is a disadvantage that the people have to go through in enduring they have better life. In the second novel, the bomb, many of the striking workers are immigrants into the country. They are accorded low treatment and they are obliged to take it t the streets to call for better treatment. In the third novel, immigrants do not get better treatment like the original residents of the country. It is evident that immigrants need high resilience to encounter atrocities in their life. More details regarding the intricacies of these books , in relations to the thesis statement, are given below.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Germin al by Emile Zola Germinal by Emile Zola is considered to be a masterpiece in the French tradition. Gervaise Macquart’s son, Etienne Lantier, is an immigrant who seeks to work in coal mining in Montsou town. It happened after he lost his job in a railway workshop. He resides in a town that is full of coal miners and tries to relate freely with the miners. He is an educated man with a bizarre violent streak but fearful. However, he is strong enough to be a manual laborer in the town. It brings out the question whether all immigrants have to work as manual laborers. The working conditions in the mines are in a deplorable state as expressed by the author. In their prolonged stay in the mines, these conditions keep on dilapidating to an even worse state. Apparently, Etienne has lived long enough in the village and he is a respected member of the society due to his indulgence in the activities that are geared towards improving the living standards of the people. He is declared an i deologist that could help in improving the deteriorating working conditions of the workers. Similarly, Etienne is considered as a strong political activist who could succeed in leading people to attain better working conditions. With the impoverished state in the region, the workers decide to cause riots that sparkled violence in the area. There is a bizarre incident that occurs after the police and army officers have been deployed to reduce the riots. The workers get back to their work places and blame Etienne for a failed riot. Sabotage by a fellow worker leaves three workers trapped in the mines so they have to wait for long hours to be rescued. Etienne, Catherine and Chaval are trapped inside the mine after the entrance shaft is blocked. After the three workers are freed, Etienne is fired from his job. Having nothing to do in the town, Etienne decides to leave the city and look for a better place of residence in Paris. The novel gives hope that a person is always destined for th e greatest after encountering a string of challenges. The Bomb by Frank Harris This is a historical reproduction that focused on people inflicted with labor unrest in the colonial period. This is marred by eruption of violence in the city of Chicago as the workers are demonstrating against infringement of their rights as workers. The workers insinuated that their bosses were overly ruling them with little indulgence of human rights and conditions.Advertising We will write a custom essay sample on Thesis of Study Books specifically for you for only $16.05 $11/page Learn More The novel begins with Rudolph Schnaubelt, a German immigrant who is seeking to join the workforce in the country. He is a person who has grown in a very social background and knows how to have better relationships with people around him. However, he is driven away by the unkind environment in his country. His country is marred with hatred for the authority and the ruling elite as the y are known to record dismal performance in the development schemes of the country. He seeks refuge in Chicago just as people are experiencing labor unrest in the early 1880’s. The rioting and demonstrations are all over the town and are increasingly causing a menace to other people who are conducting their daily businesses. To begin with, there are many workers who are working in Pullman and McCormick plants, they are discontented with the treatment they are receiving in the plants, which triggers a violent reaction from the workers sprouting into a rowdy town. The government of the country is disturbed by the appearance of the rioting workers and in an obvious case; it deploys police and army officers to control the rioting workers. â€Å"For the first time in America, orderly meetings on vacant lots are dispersed by force† (Harris 132). The police officers appear in full combat gear and try to disperse the rioting workers. In retaliation, Schnaubelt snaps a bomb in the midst of the battles between the police and the rioting workers. It works out in a sad way as it results into the killing of eight police men and injuring sixty people in Haymarket square. Immediately after this particular incident, Schnaubelt is forced to flee to a distant region to catch up with the procession of the events, especially after setting off the bomb in the rally. He succeeds in getting into Bavaria where he will get all the vital information that he needs in regards to the aftermath of the bombing. This is a situation where a bomber comfortably looks from a distance of the processions that are happening after a situation that killed people and a large number writhing in pain. This is a depressingly ugly experience for people of Chicago as they have to deal with the atrocities that occur from the bombing. Apparently, people were trying to deal with their problems as an enemy attacks. Nickel and Dimed: On (Not) Getting in America by Barbara Ehrenreich This is a book that reports how millions of Americans are working tirelessly but are paid peanuts. They have to work for the poverty–level wages to make ends meet. This is the only job they are capable of landing on and, in fact, life has to go on. The ruling elite promised to improve the life of people day by day, but it keeps deteriorating to even worse state.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More The workers, on the other hand, are tirelessly working to make an improvement of their conditions (Ehrenreich 18). The plot starts with an undercover journalist who prepares to investigate the effects of the welfare reforms that have been introduced. This is a strategy that has been put in place to ensure that the poor people who are working tirelessly are given better wage and improved working conditions. The novel extrapolates on how people are charged more as the expenses grow rapidly beyond what is expected. Though the expenses are rapidly growing, their wages and salaries maintain their earlier margins resulting into a recessing budgetary estimate. The workers are having a minimum wage that should be used in incurring all their expenses and costs. The social setup in this period expresses suffering and struggling to make a niche for the families (Ehrenreich 91). Apparently, the author suggests that the spirit and dignity of such people is carried away by cultural expressions th at allow people who do not have regards for justice. Such people have a different way of life that does not give respect to humanity and human dignity. Some people are forced to become â€Å"de facto† in the society to be used by the ruling elite. The poor are made to serve the ruling epitome to earn a living. The three books extrapolate on how poor people are forced to onto manual jobs yet they are paid low wages. In addition to this ill treatment, they are not allowed to boycott their work stations. Though the boycott is a way of asking for better treatment, the ruling elite regards it as an illegal activity. On the other hand, people on top are living lavishly and neglect those who are earning little. In the author’s quest to find full information on the developments of the society, she starts to indulge in several activities. Indeed, the jobs have a low wage that is not enough to sustain poor people in covering all their needs. Some of the jobs the author describes include serving as a waitress, hotel maid, house cleaner and sales person. In the end, she suggests that even the â€Å"lowliest† jobs in the economy still exhaust a person’s mental and physical ability (Ehrenreich 211). Conclusion It should be mentioned that this books dwell on the social factors being disadvantages for the poor in the society. They are living in a deplorable state and have to struggle day to make their ends meet. Through their struggle, they encounter even worse experiences that make their life harder. Their grievances are kept pending by the responsible people since they have a better living in comparison to the suffering population. An outcry for help and solutions is thus, importantly, voiced by these books. Works Cited Ehrenreich, Barbara. Nickel and Dimed: On (Not) Getting By in America. New York: Henry Holt Co., 2008. Print. Harris, Frank. The Bomb. New York: HowYouWant.com., 2006. Print. Zola, Émile. Germinal. New York: Phonereader, 1968 . Print. This essay on Thesis of Study Books was written and submitted by user Cain Gomez to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.