The Handmaids Tale By Margaret Atwood Unorthodoxy - 849 Words

To be unorthodox one must have bravery, skill, and valor. Straying away from what is expected of oneself is not an easy task, and in The Handmaids Tale by Margaret Atwood unorthodoxy is seen in every turn of the page. In The Handmaids Tale the most unorthodox character is Moira because she shows unorthodoxy in her early days, in her days as a handmaid in Gillead, and in her final days working at Jezebels. Moira shows the vast difficulty of being eccentric in a strictly orthodox society. Moira has been an unorthodox woman her whole life. She has always been a fighter and a strong leader. She is openly lesbian in her pre-Gilleadean days, which shows her tenacious and proud personality. Moira and Offred were friends before Gillead took control. Moira is close with Offred’s family; however, the novel never mentions that Offred knows Moira’s family very well. Moira and Offred were an unstoppable team before their lives changed forever when they were forced away from their previous lives and identities. Moira isn’t only a rebellious woman; she also is a voice of reason for many people including Offred and Janine. Offred even says in the novel, â€Å"Moira was more logical than [she was]† (Atwood 171). As Moira’s life continues it becomes harder for her to stay true to her nonconformist values. Once Moira is forced into Gilleadean society, she has two rebellious attempts of escaping her ghastly life as a Handmaid. Her first attempt of es cape is when she tries to get scurvy by notShow MoreRelatedThe Handmaid s Tale Essay1404 Words   |  6 PagesMr. Blythe Eng 406-3 April 27th 2015 the handmaid s tale essay Can human live without love? The answer is evidently no. Love can be defined as: the most spectacular, indescribable, deep euphoric feeling for someone. Margaret Atwood, the author of the outstanding dystopian fiction the handmaid s tale (1985) had once said: nobody dies from lack of sex. It s lack of love we die from.† In this novel, Atwood specifically depicts a society where relationships have been altered

The Romantic City of Venice Essay - 1041 Words

Venezia, known as Venice to the American, is one of the most unusual and romantic places in the world today. There you hear no car horns, alarms, or even squeaking brakes. There is just peace and quiet with a slight hum of the motor boats zooming by. You can be walking across a bridge where there are two lovers kissing and keep walking to the other side of the area and look back and they are still kissing. There is nothing to interrupt them, not even the slightest care in the world. It is a maze. Around one corner you could run right into the Grand Canal where you can hitch a ride on one of the famous gondolas, or around the next corner you might come to a famous square like the Piazza San Marco where the cobbled ground is covered in†¦show more content†¦They are a dirty marble color and have statues or other kinds of art lining the tops of their buildings. If you follow one of the 150 canals or even go down one of the calis, or alleyways, you will come to a square with some of the best pizzerias in all of Italy. Go into one of the mask shops and be blown away by the abundance and variety of hand crafted, famous masks, so famous that even stars like Tom Cruise have worn them in their movies. In all of the major tourist attractions in Venice you can buy seed to feed the pigeons who are running or scooping overhead, acting like they are starving. You can just throw the seed down on the stone underneath you, and before you have time to duck, hundreds and thousands of birds whiz past your head with no more than a slight breeze that gives you chills as they land silently, gathering, but still listening for the next silent drop. Travel down another hidden alley and you can come to a small, almost private square with a stone platform on which a man is standing. He has a long cord that is tied on both ends to a stick. He slides the ends together and dips it into a bucket that is sitting close by. With the movement of a springing cheetah, he withdraws the stick from the bucket. He slowly moves the ends of string apart while gliding the stick through the air, and when they are far enough apart, a huge bubble starts to appear. As he brings the ends back together, the bubble detachesShow MoreRelatedThe Merchant of Venice as a Romantic Comedy - Critical Analysis1690 Words   |  7 Pagesto follow the Roman tradition of Petrarch and Boccacio. br brShakespeares early comedies were classical in spirit but the later ones were more emotional, fanciful and humorous. ‘The Merchant of Venice falls between there two categories. It leads the list of mature comedies; has more Romantic characteristics than classical. It is also one of the earliest productions of the middle period. In this play Shakespeare seems to have obtained the highest use of his powers as a playwright, his facultiesRead MoreArt: Comparison and Contrast of 19th Century Art Essay1175 Words   |  5 Pages there is a difference between their styles, their point of view, and the scenery. However there are similarities between the two paintings. The paintings that will be compared and contrasted are â€Å"Under the Birches, Evening† and â€Å"The Campo Santo, Venice.† The first painting, â€Å"Under the Birches, Evening†, is done by Pierre Etienne Theodore Rousseau. He was born on April 15, 1812 in Paris, France. His family saw that he had great potential in being an artist and since their business was profitingRead MorePortia and Bassanio in William Shakespeares The Merchant of Venice785 Words   |  4 PagesPortia and Bassanio in William Shakespeares The Merchant of Venice â€Å"The Merchant of Venice† is a Shakespearean play based on the themes of friendship, racial prejudice, deceptive appearances and love, of which the most romantic is the love between Portia and Bassanio. In contrast, the other two couples - Lorenzo and Jessica, Gratiano and Nerissa – exhibit playful or down-to-earth love. Portia is as faultless as one could imagine. She is blessed with beauty, heavenlyRead MoreMerchant of Venice - Plot Structure1714 Words   |  7 PagesMerchant of Venice is apparently fanciful but in reality exactingly structured./b/center br brThe Merchant of Venice is a fairy tale. There is no more reality in Shylocks bond and the Lord of Belmonts will than in Jack and the Beanstalk. brH. Granville-Barker, in Prefaces to Shakespeare. br brThis is one way of looking at the play, reading it or enjoying the performance. But it can be a contradiction to our actual feelings about this complex play. ‘The Merchant of Venice might appearRead More1.The Merchant of Venice as a Tragicomedy. 2. The justification of Shylocks actions in The Merchant of Venice. 3.The contrast between Belmont and Venice in The Merchant of Venice2296 Words   |  10 Pagestragicomedy Shakespeares The Merchant of Venice is a comedy with a difference. It was written almost certainly between 1596 1598. The play is classed as one of the 16 comedy plays but it is also a problem play due to the tragic elements woven throughout the intricate plot. The play concludes with a harmonious ending but all through the plot, reoccurring themes of sadness and tragedy are included. In terms of dramatic structure, The Merchant of Venice is undoubtedly a comedy. It follows theRead MoreVisit At St. Mark s Basilica1539 Words   |  7 Pagespillars, and the interior is floor-to-ceiling mosaics. There’s no fee to tour the main part of the basilica, and even booking an entry time online (so you don’t have to wait in the sometimes-long line out front) is free, so after you’ve wandered the city this should be your next stop. There are three smaller museums within the basilica which you’ll have to pay an entry to see; your budget and overall interest should dictate whether you visit all of them, but if you’re just going to pick one then byRead MoreAntisemitism in the Middle Ages1616 Words   |  7 Pagesperiods of time in Jewish history. Christianity’s view of other religions as inferior is portrayed in many well-known pieces of literature, including one of William Shakespeare’s most famous plays, The Merchant of Venice . Towering over Shakespeare’s romantic comedy The Merchant of Venice is the tragic figure of Shylock, a man who represents the treatment of the Jewish people in his time period. Before beginning to understand Shylock, it is vital to understand the historical and dramatic influencesRead MoreThe Two Worlds of Venice and Belmont Depicted in Shakespears The Merchant of Venice865 Words   |  4 PagesThe Two Worlds of Venice and Belmont Depicted in Shakespears The Merchant of Venice In The Merchant of Venice, Shakespeare explores two different yet similar worlds. The world of Venice and the world of Belmont. These two worlds have many differences and some similarities. For example, Venice is a completely different setting compared with Belmont. Also, the characters in Venice are different but also similar to the ones in Belmont. Furthermore, the society in VeniceisRead MoreCommon Features of a Shakespeare Comedy1745 Words   |  7 Pagesin sexual attraction and romantic love. * Mistaken identities: The plot is often driven by mistaken identity. Sometimes this is an intentional part of a villain’s plot, as in Much Ado About Nothing when Don John tricks Claudio into believing that his fiance has been unfaithful through mistaken identity. Characters also play scenes in disguise and it is not uncommon for female characters to disguise themselves as male characters, seen in Portia in the Merchant of venice. Shakespeare’s 17 comediesRead MoreThe Ambiguities Of Shakespeare s Shylock1110 Words   |  5 Pagescompany, John Barton, multiple productions of Merchant of Venice had several variations but they still stayed true to the ambiguities that Shakespeare installed in the play. If we look at the ambiguities of Portia, Antonio, Bassanio and Shylock, we will see that they all have both good and bad qualities. The first character we look at is Bassanio, on one hand he is the idealized lover, the person that is courting Portia, who is the romantic heroine; if we look at his motives we would see that is in

JanMar Case Study Case Analysis Free Essays

The US paint industry is divided into three broad segments: architectural coatings, original equipment manufacturing (OEM) coatings, and special-purpose lacquers. The paint industry is a maturing industry. In 2004, sales were estimated to be slightly over $16billion and an average growth of 1-2% per year. We will write a custom essay sample on JanMar Case Study Case Analysis or any similar topic only for you Order Now Architectural Paint Coatings Industry The industry estimates that architectural coatings and sundries (brushes, paint removers, thinners, etc. ) created sales of $12 billion in 2004. The architectural paint coatings segment is also considered to be projected between the 1-2% increase per year. The demand level for this segment is reflected by the level of home improvements and redecorating, the sales of new and existing homes, commercial and industrial construction. Competition Competition within this segment has been a result of slow sales growth and new governemtn regulations. The number of competitors has decreased by 40%; however, major competitors with low prices have come into place such as Sherwin-Williams and others who account for 60% of sales within the segment. They market paint under their own names as well as for private retailers. Architectural Sales Breakdown and Consumer Purchase Behavior About 50% of architectural sales are sold under private controlled brands such as Sears and Wal-Mart, 36% of sales are sold in specialty paint stores, and 14% are sold in hardware and lumberyards. There are three types of buyers of architectural paint which account for percent of total sales: â€Å"Do It Yourselfers† who account for 50%, professional painters who account for 25% and contractor/government sales who account for 25%. Home Improvement Research indicated that the â€Å"Do It Yourselfers† have increased the product line carried by retail outlets and spend on average $74. 0 per purchase on architectural paints and $12 on sundries. JanMar Coatings, Inc. Company JanMar, Inc. is a privately held corporation that produces and markets architectural paint under the JanMar brand name. They also sell sundries and operate OEM coatings. The company’s architectural coatings and product sales totaled to b e $12 million and $1. 14 million in net profit before taxes in 2004. Dollar sales have increased at 4% on average for year for the past decade. The company distributes in 200 independent paint sores, lumberyards, and hardware outlets. They service 50 counties in the Dallas Fort Worth Area and Non-Dallas Fort Worth Area. Of their outlet sales, 40% is based in the 11 counties within the Dallas-Fort Worth area while the remaining outlets are in the surrounded non-Dallas Forth Worth area. Of the industry findings, 70% of sales in the Dallas Fort Worth area are to professional painters who account for 25% total sales while 70% of sales in the Non Dallas Fort Worth area are to â€Å"Do it Yourselfers† who account for the 50% of total sales. (See exhibit 1. 1). JanMar Coatings, Inc. Company Current Situation. Competition has accelerated in recent years at the retail level and JanMar Coatings, Inc. is the highest priced paint in their service area. Therefore, JanMar, Inc. is in need of how and where to deploy corporate marketing efforts among the various architectural paint coatings markets in the southwest United States area in a cost effective way to increase market share, revenue, and awareness. Four Proposed Tactical Strategies Given by the Vice Presidents Among the four proposed tactical pans from the different vice presidents at JanMar Coatings, Inc. the solution to the problem is the Vice President of Sales strategy of increasing the sales force and here’s why: 1) Increasing the advertising budget through television could have a positive effect because of the current 25% awareness to consumers who purchase paint. However, research shows that consumers choose a store location before choosing the brand and 70% of the consumers reached through advertis ing are not buying paint. The advertising budget is already 3% of sales, so in 2004, the advertising budget was $360,000 which is reasonable for selling paint. To efficiently create awareness, JanMar would need to produce a cooperate ad with a retail outlet to get the buyer in the store. They would also need to increase sales by 8. 3% or $1 million to cover the cost of increase in advertising. (See appendix 1. 2). 2) To make a price cut of 20% would be unreasonable considering the costs of JanMar are unlikely to go down. Cutting price by 20% with the same variable costs would bring their contribution margin down to 19%. To get the same net contribution of $4. million using their current new contribution margin, they will have to generate $22,105,264. 16 in sales which is far above their past sales of $12 million and creating more volume to increase sales at this lower cost is not feasible which just one manufacturer in the Dallas Fort Worth area. (exhibit 1. 3) JanMar needs to focus not on cutting prices but positioning themselves differently from competitors as a superior quality and service company since they are a privately owned, focuse d just in the market of southwest United States. ) Increasing the sales force could have a positive effect if the sales representative is assigned to the non Dallas Fort Worth area since account penetration there is only 16% and focusing on the â€Å"Do it Yourselfers† because of the amount of sales they accumulate in that area. The amount of sales revenue needed to cover the cost of the one added sales representative of $60,000 base salary is $171,428. (See Appendix 1. 4) This amount of sales needed to incur this cost will be easy to achieve since the sales representative will be focusing on sales in the new area. ) JanMar has continuously controlled their 35% margin and costs even with added research and development. However, there are more competitors on the rise at big retail outlets such as Sears and Wal-Mart that the â€Å"Do it Yourselfers† will fall for if not guided properly. Therefore even though JanMar will be profitable if they keep everything the same as how it is with controlling costs and guarding the mar gin, they still cannot predict the future and there is growth within the marketing of 1-2%. Recommendation The problem that lies at hand is that there have only been five added accounts in the past five years. The account penetration in the Non-Dallas Forth Worth area is only 16%. With an added sales representative reaching out to the Non-Dallas Forth Worth area where half the sales and most the dealers already exist, they can focus solely on the retail account and â€Å"Do it Yourselfers† who contribute $6 billion to the total market sales per year of architectural products. (Appendix 1. 1) The sales representative will focus on the â€Å"Do it Yourselfers† in the non-Dallas Forth Worth area since they accumulate 70% of sales in that area as it is. We do not want to focus on the professional painters since 70% of our sales already comes from them in the Dallas Forth Worth area, and professional painters will chose our brand as it is because of the quality and knowledge and service of our representatives. We have to focus on reaching out to the â€Å"Do it Yourselfers† through retail accounts which is what the new sales representative will do. â€Å"Do It Yourselfers† 1) pick their project and product, 2) they gather information, 3) decide on the store, and 4) decide on the product they buy. So through a four step decision process of a â€Å"Do It Yourselfer† is where the sales representative will come into the picture to push them along to make the decision of choosing JanMar’s brand. Even if the sales representative made no new sales (which would not be the case if hired properly) and only was paid his salary, JanMar, Inc. still would still make $1,080,000 net profit before taxes which is smarter than implementing an added advertisement budget strategy, or cutting the price by 20%, or staying the same. It is better to have more people working in order to reach out to consumers and sell the product and brand. Sales representatives can truly connect to the â€Å"Do it Yourselfers† through their knowledge and passion; rather than just focusing solely on a mass advertising plan that wastes money reaching out to people not even needing paints or cutting the costs so low that it takes away from the superior quality aspect. Therefore, I suggest that you hire a new sales representative because this option will be the most cost effective way to increase market share, revenue, and awareness in the architectural paint coatings marketing in the Southwest United States. 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